Have you looked at laptop.org, the One laptop Per Child website recently? Maybe you noticed a subtle change in the title of the site. In the past, there was a direct reference to the marketing price of the XO laptop:
One Laptop per Child (OLPC), a $100 laptop for the world's children's educationToday, I happened to glance at the title, and its now changed. Gone is a direct price point reference, and in its place, a slightly better explanation of what the Children's Machine offers:
One Laptop per Child (OLPC), a low-cost, connected laptop for the world's children's educationKudos to OLPC for recognizing that the "$100 laptop" marketing slogan has distracted, if not derailed the conversation around the XO. It already produced "$100 laptop" blowback, the amazingly popular Asus Eee PC.
Now, maybe OLPC can take the next step and describe its mission and the XO in full detail, the way I've tried to described it when asked:
One laptop Per Child is developing and distributing the Children's Machine XO - the best educational technology for primary-age school children in the developing world.Yeah, I know. Nowhere near the marketing genius of "$100 laptop", but much more accurate.