For being the destination site for creatives, by creatives, Little Black Book has launched a decidedly un-creative way to get new dining and hotel reviews into their database - donation bribery. In exchange for the fiercely competitive advertising industry insiders to reveal their favorite, hereto unknown restaurant or hotel to arch rivals ad execs, LBB will donate 1£ to One Laptop Per Child.
Oh and they made this video, which they pre-determined as "viral" to promote their dime-a-dozen idea:
As you can tell, I am not impressed. With all the creative genius of the guys in this video, that's the best they can come up with - edited monologues? I would have hoped for at least a zoom or pan. And marketing zing worthy of the program that brought us game-changing ideas like "$100 laptop", Give One Get One, and the XO itself.