While lower-income users in rural areas are often named as the target market for low-cost computing devices, this research shows that manufacturers are targeting higher-income customers (generally wealthy urban dwellers in developing countries or those in developed countries). This focus can lead to higher demands for performance capabilities and less emphasis on alternative, lower-energy consumption options or ruggedization
This conclusion is amazing in the sense that it leave open a huge market opportunity for OLPC, if it sees the developing world consumers, vs. governments, as a target market for the XO laptop.
I for one, feel that One Laptop Per Child is leaving Billions of dollars on the table for others to take, if it fails to realize that the real market maker, the customer that isn't price sensitive, and who is viscerally hungry for the XO educational experience, are the billions of parents of children in the developing world, not their respective governments.
Think about that for a moment. If you are a parent, like I am, you know that your child's education is literally priceless. You will move, work, sacrifice for your child without question. Those without children may not understand the full intensity of that emotion - I did not before I was a father. But I can assure you that the XO laptop, marketed as the "ultimate learning tool for your child" would be a top seller world-wide.
And that market is still wide open.
As much as I love the HP Mini Note for my wife, or feel that the ASUS Eee PC 901 is the best netbook for the developing world business man, neither of them are designed for children to learn learning in the developing world.
That title belongs to One Laptop Per Child's Childrens Machine XO, if they would only believe...